How would you categorise your agency – B2B or B2C?

The truth is that from a client’s perspective, most agencies are B2B because they sell their services directly to organisations and not individual customers.

So, can applying the principles and sales techniques found in B2B marketing, improve an agency’s new business conversion rate from both existing clients and new business prospects?

Gillian Rightford, Founder of Adtherapy, in South Africa thinks so.

Adrian Walcott is the founder of Brands with Values, a company which scientifically measures and analyses company culture.

In this webinar, Adrian explains how to build a values-driven agency culture from the bottom-up.

http://brands.withvalues.com/

Sardar Khan worked in Dubai for Emirates airline for 28 years. He rose from Advertising Controller to Head of Corporate Communications, Marketing and Brand across a large part of the world.

Sardar and his colleagues led Emirates from being a small regional carrier to one of the most famous and successful brands in the world - named by Brand Finance as the world’s most valuable airline brand, five years in a row.

Now, Sardar is able to look back objectively at the brand’s vision and achievements, and the lessons he learned along the flightpath.

https://thenetworkone.com/webinars/

Digital advertising is changing quickly. Consumers now expect ads to tune in to to their motivations and mindset. What's more, the number of ads an individual can see now is 5 times greater than just a few years ago. So, how is marketing technology keeping up?

Charles Cantu, founder of Reset Digital and a 20 year media veteran and entrepreneur, talks about 'programmatic 2.0'- the efficiency of programmatic coupled with neuro-cognitively identified messaging which feels truly personal.

https://www.resetdigital.com/

Jari Lähdevuori and Elli Tuominen, directors of Kurio, a leading Finnish social media agency, unpack the insights from their Social Media Trends Report 2021.

The report is packed with insights from 16 leading independent agencies from thenetworkone.

Download the report here: https://bitly.com/socialmediamarketing2021

https://kurio.fi/

Most of us rely on our sense of vision above all else. However, our sense of sound is equally powerful, arguably more universal and fantastic at conveying emotions to an audience. Can you imagine the famous Guinness Surfers ad without the soundtrack?

In this Webinar Wednesday, we hear from Tiziano Lamberti, Composer and founder of SounZone, and, Ella Dude, International Strategy Director at Sixième Son.

Tiziano and Ella talk about how you can use sound more effectively as a powerful creative and branding tool with huge commercial benefits.

https://www.sounzone.com/
https://www.sixiemeson.com/en/
https://thenetworkone.com/webinars/

Yonathan Dominitz is the founder of Mindscapes, a creative consultancy which helps agencies and companies reach smart and innovative creative ideas.

In this keynote talk at The Indie Awards 2020, Yonathan explains the rules behind the best creative ideas, and how you can apply this thinking to your own work.

https://www.themindscapes.com/

www.indieawards.global