Knowledge

In a rapidly changing world, thenetworkone provides independent agency Owners and Senior Directors with the opportunity to stay ahead, network, share and learn.

an open letter to the pr profession

On the occasion of the Provoke Global PR Summit, 24^th-26^thOctober 2022 in Washington DC

thenetworkone works with independent PR firms and advertising agencies in equal measure, and with equal respect. So we ask ourselves: why do PR professionals still see themselves as the poor cousins? The world has changed, and the tables can be turned. Here’s how, click here.

the Cannes review 2022

Once the Palais de Festival has been cleared of delegates from across the globe and, the tech companies have dismantled their sets on the beach, we take a few weeks to digest and report back on what we’ve learnt at this year’s festival.

To read our full report “Cabaret at Cannes,” click here.

SOCIAL MEDIA MARKETING TRENDS REPORT 2022

Kurio, Finland’s leading social media agency, have produced a trend report in collaboration with 28 of thenetworkone’s top social media agencies from all around the world – Asia, Europe, the Middle East, Africa, the and Latin America – so it really does provide an up-to-date global perspective!

Check out the full report here or watch the webinar.

BAck to the office? Not so fast…

People costs account for more than half of almost any agency’s revenue. During the pandemic, every agency learned how to deliver services with its people working remotely. Now, agency leaders face possibly the biggest choice they will make for many years: work from home? Return to the office? Or, adopt a hybrid system?

At the PRovoke Global Summit 21, Julian Boulding, discussed these issues and more with Carol Levine, CEO, energiPR, Canada, Christian Josephi, Managing Partner, Panama PR, Germany, Graham Goodkind, Chairman & Founder Frank PR, UK and Valerie Chan, Founder, Plat4orm PR, USA.

To read Julian Boulding’s thought leadership article “Back to the office? Not so fast”- please click here.

If you would like to read thenetworkone’s Office vs. Remote Working Report 2021 – please click here.

Media soapbox

This is where we encourage our independent media agency leaders to ‘get on their soap box’ and voice their concerns – raising the issues that matter to the media agency community.