Advertising (but not as we know it) with Charles Cantu

Digital advertising is changing quickly. Consumers now expect ads to tune in to to their motivations and mindset. What's more, the number of ads an individual can see now is 5 times greater than just a few years ago. So, how is marketing technology keeping up?

Charles Cantu, founder of Reset Digital and a 20 year media veteran and entrepreneur, talks about 'programmatic 2.0'- the efficiency of programmatic coupled with neuro-cognitively identified messaging which feels truly personal.