Name: Shweta Iyer

Company: Nine Yards Communications Consultancy

Position: Co-Founder

Country: India

 

Shweta is Heetal’s business partner and also a Co-Founder of the Nine Yards Communications Consultancy. Her infectious and engaging curiosity led her through different sectors of the communications agency business – from traditional advertising with Mudra and J Walter Thompson, through in-house and media with Radio Mirchi and most recently as National Creative director for India of the world’s largest independent PR firm, Edelman. Shweta and Heetal, now together at Nine Yards, will ask the big questions: Do brands know what women want? And why do they still employ gender-based stereotypes to relate to their women consumers? As India prepares to overtake China as the world’s largest country by population size, it’s a timely message from a very relevant place.