Name: Lionel Curt
Position: CEO and Chair of the French Digital Marketing Agencies Association (AACC)
Lionel is the Founder and CEO of the MNSTR agency in Paris, France – and also President of AACC Digital, the Digital Agencies Association of France. His heart is in creativity and his passion is brand storytelling. But he is also fascinated by the growing power of data to measure and predict the effect of creativity on customers and consumers. So where does he stand, on the importance of short term results compared to long term brand equity building? Lionel’s presentation is fact-based but mind-stretching. Imagine Binet and Field on steroids and you’ll have an idea of what to expect.