The Indie Summit is held over two days (Monday 17th & Tuesday 18th April), with generous networking and socialising opportunities in and around the main event.
The initial agenda is as follows with more details to be announced soon.
SUNDAY 16th APRIL
18.30 – 20.00: “Welcome Cocktail” for those already in Singapore (no charge for delegates)
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MONDAY 17th April – “A Day of Learning and Sharing”
Hosted by Kathryn Williams, Founder, KMint Profit Academy, Sydney, Australia.
09.00: “Welcome to Singapore!” with Koh Juat Muay, President, Institute of Public Relations, Singapore
Morning session “Building your agency’s business”
09.30: “Show me the money” – why Scoping and Pricing are the key to sustainable profitability, with Kathryn Williams, founder of the KMint Profit Academy, Sydney, Australia
10.30: Coffee and networking break
Kathryn Williams introduces:
11:00: “How I doubled my agency’s profit margin”, with Arnaud Verchere, Group CEO, Tonic International, Dubai, UAE
11.25: “How can a ‘small’ agency win a big global account?” a discussion panel with Stephen Maher, Chair and CEO, MBAstack & MSQ Network Lead , London, UK; Martin Albrecht, CEO, Crossmedia Worldwide, London, UK; Daryl Ho, Managing Director of WE Communications, Singapore. Moderated by Kathryn Williams.
11.50: “The source of wealth: How to do business with Americans” with Allyson Stewart-Allen, Author of ‘Working with Americans’, London, UK
12.15: “Data-Driven Reputation: A Proactive Approach to Online Image Building” Sam Michelson, CEO, Five Blocks, New York, USA & Jerusalem, Israel
12.35: “Morning Summary: What We Have Learned” Kathryn Williams, founder of the KMint Profit Academy, Sydney, Australia
13.00: Lunch and networking
Afternoon session “New times, new skills”
14.00: “Social Media Marketing Trends, Worldwide” with Jari Lahdevuori, Co-Founder and Creative Director and Elli Tuominen, Co-Founder and Strategist, Kurio, Helsinki, Finland
14.25: “Changing attitudes: media, privacy and generational impact” with Saurabh Jain, VP, Sales, APAC and Dominic Birch, Director, APAC, Indies; GWI, Singapore
14.40: “Adding Augmented Reality to your agency’s service offering” with Patrick Johnson, CEO and Founder, Rock Paper Reality, San Francisco, USA
15.05: “China today, the world tomorrow: what’s coming next in livestreaming and social commerce” with Alexandre Ouairy, Founder and Director, PLTFRM, Shanghai, China
15.30: “Jam today, or Jam tomorrow? The short and long term effects of digital creativity” with Lionel Curt, CEO of MNSTR and Chair of the French Digital Marketing Agencies Association (AACC), Paris, France
15.55: Coffee and networking break
16.15: Facilitated group discussions led by today’s speakers, with all Summit participants choosing the group that most interests them. Choose between:
- Kathryn Williams: agency profitability
- Arnaud Verchere: outsourcing and remote working
- Sam Michelson: building a personal brand
- Martin Albrecht: media planning and buying
- Jari Lahdevuori and Elli Tuminen: Social media trends (one group)
- Patrick Johnson: AR / VR / XR and the metaverse
- Alexandre Ouairy: the Livestreaming opportunity
- Kiri Sinclair: The Greater China Opportunity
16.45: “Man vs Machine: Death or Deliverance by AI” with Ted Lim, Global Creative Consultant and Founder, DIFF Creative Consultants, Malaysia
17.15: “Closing remarks” with Julian Boulding, President, thenetworkone
17.30: Conference programme ends.
EVENING
Curated dinners: If you have registered to join these, please assemble in Pickering Hotel foyer at 19.30 for departure at 19.45. OR make your way directly to your restaurant for start at 20.00.
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TUESDAY 18th APRIL – “A Day of Inspiration”
09.00: Introduction: “The New 3 i’s: Impact, Inclusion and Innovation,” PingPing Han, Founder, Aloha, Singapore
09.30: Summit Keynote: “The Next Big Asian Brands,” with Jorg Dietzel, Agency Leader, Global Client CMO and Educator at SMU, Singapore, with special guests Lydon Ong and Norman Teo, Co-Founders of Bovem.
10.15 “Short Cuts or Short Circuits?” with Amie Chan, Partner and Head of Strategy, Barrett, San Francisco, USA
10.30: Coffee and networking break
Morning session: “Inspiring Social Change”
11.00: “The New Talent Ecosystem: Creating a Culture of Collaboration and Innovation” with Julian Boulding and Lauren Lotka, Founder, Lotka&Co, New York, USA
11.30: “Do brands know what women want?” with Heetal Dattani and Shweta Iyer, Co-Founders, Nine Yards Communications Consultancy, Mumbai, India
12.00: “Can PR agencies really make a difference?” with Arun Sudhaman, CEO and Editor in Chief, PRovoke Media, Hong Kong, China
12.30: “To B, or not to B Corp?” with Dan Egerton, Founding Partner, Actus Consulting, London, UK
12.55: Wrap up and end morning session: PingPing Han
13.00: Lunch and networking
Afternoon session “New Frontiers in Creativity”
14.00: “Engineering Serendipity’ – an insight into Experience Design”, with Kamil Tyebally, Founder, Early Spring, USA
14.25: “The Metaverse: Life as we will all come to know it?’ with Stephen Ng, Chief Metaverse Officer and CEO Nusa Meta, WIR Global, Jakarta, Indonesia
14.50: “People Need People – The Power of Collaboration in Adland” with Wojtek Skiba, Managing Director, Papaya Films London, UK
15.20: “In Conversation with Jenny Chan von Meyenburg” with Jenny Chan von Meyenburg, Director of the Partner & Project Management, The LEGO Agency Asia, the LEGO Group, Singapore and Julian Boulding.
15.45: Coffee and networking break
16.00: Facilitated group discussions led by today’s speakers, with all Summit participants choosing the group that most interests them. Choose between:
- PingPing Han: communications with social impact
- Amie Chan: East – West collaboration
- Lauren Lotka: attracting talent and building a team
- Heetal Dattani and Shweta Iyer: the female perspective (one group)
- Arun Sudhaman: Where next for PR?
- Dan Egerton: B Corps
- Kamil Tyebally: Brand Experience
- Allyson Stewart-Allen: working with Americans
16.30: “Closing session”: Kiri Sinclair, Founder & CEO, Sinclair, Hong Kong, and others to be confirmed
17.00: “Closing remarks”: Julian Boulding.
17.15: Conference closes.
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WEDNESDAY 19th APRIL
No conference programme, but opportunities for individual meetings / one-on-ones with speakers and sponsors, or to explore Singapore. If you are looking for company, let us know and we will arrange!
