Name: Elli Tuominen

Company: Kurio

Position: Co-Founder and Strategy Director

Country: Finland

 

Elli began her career at advertising agencies, including the independent Dynamo Advertising and the network agency TBWA Tequila before spending almost 12 years as a Partner in the Pomootit agency, where she met Jari. Together with Tommi Opas, they founded the Kurio agency, where she is now Strategy Director. For the past three years, Jari and Elli have co-ordinated the annual Social Media Marketing Trends survey, in collaboration with 25 specialists from thenetworkone agencies around the world. The 2023 survey, published in January, identified ten key trends including for example, ‘Social is the New Search’. Elli and Jari will discuss the findings – and any other even more recent developments in the social media marketing.