A new initiative for 2020, offered by thenetworkone
Attracting, motivating, training and retaining the best talent, is key to any agency’s success.
Better trained people stay longer, show more commitment and above all, work more efficiently and effectively – for your clients, and for your agency.
Training is not a luxury, or a perk: with the pace of change in our industry today, it is an economic imperative.
And yet – a lot of “training” is formulaic and un-exciting. Too often, trainers are people who used to be at the cutting edge – twenty years ago. Tick the box, get the certificate, move on.
We don’t offer “e-learning.”
We don’t offer long distance webinars.
We offer inspirational, face to face training, from people who are at the top of their profession – today.
Here’s who, so far (and there are more to come..)
Bill McGowan and Juliana Silva: Presentation and Media Interview Skills.
Perfect self-presentation does not come naturally, but it can be taught. Bill and Juliana have trained almost everyone who matters: from Sheryl Sandberg, to the Kardashians
Tina Fegent and Jim Hubbard: how to negotiate with the clients you never see
Did you ever win the battle for the clients’ hearts and minds, only to lose the battle with Procurement? Tina and Jim will know why you lost, how much you lost by, and how to win the next time around.
Darren Shirlaw and Linzi Boyd: how to turn around the agency profit decline
Darren is an ex-hedge fund manager, who turned his attention to agencies – and quickly saw why they don’t make money. Linzi has built and sold marketing and communications businesses herself and figured out a winning formula. Described by one agency owner as “the best workshop I have seen in twenty years.”
Sean Graham: what really works in digital video
Sean and his colleagues at CreatorUp train Google people how to use Google. And YouTube. And Facebook. And Instagram. Digital video isn’t about budgets, it’s about clear objectives and knowing what works in 60 seconds and what works in ten. It’s obvious – once you know.
Simon Rhind-Tutt: why relationship skills make the difference between success and failure
Simon is co-founder and CEO of the world’s top professional services relationship audit firm. Based on thousands of interviews, he has worked out when and why relationships go wrong, at all levels of seniority – and how to put things right, before your ‘happy client’ calls a review.
Andrea Messa: going global, one day at a time
Andrea has lived in four continents and ran global accounts fortwo of London’s biggest agencies. It’s not about vision: it’s about how to deliver on clients’ international needs, even if you’ve never done it before.
Tom Lewis: teaching commercial awareness, to all client-facing staff
If you know anyone who’s tried to apply for a law firm placement recently, you’ll know that a good grasp of classical Latin doesn’t cut it any more. What they want is commercial awareness: how and why law firms make money. Tom Lewis was CFO at the UK advertising agencies association and realised that agency staff don’t. Now he puts that right.
These are what we have ready to go. Others are in the pipeline. For more information about availability, logistics and affordable prices, contact:
Julian Boulding: Julian.firstname.lastname@example.org
Lizzi Gold: email@example.com