Fueling Agency New Business: New business has historically been a problem for agencies. A new approach is NOW needed for business development.

with michael gass,Fuel Lines Business Development, LLC

  • WHERE: In person or online
  • FREQUENCY: Series
    Online: 1 hour for each session. In person: Full-Day workshop
  • TYPE OF PARTICIPANTS:  Single agency or multiple agencies together
  • PRICE: $5,000 USD




“When we first met Michael Gass, he told us a story. Of how he had wanted to go to big international conference, but had neither the time nor the money to attend. So instead, he “followed” the three day conference on social media, and posted about what had most struck him about other people’s comments.

On day three, the conference organisers called him. Could he come down to their newsroom? Because his comments were the best and the most perceptive. But he was five hundred miles away, in Atlanta..

Michael may not tell you this story. Instead, he’ll use a suite of practical tools to help your team lay out and implement probably the most effective new business program you’ve ever had. But underneath, is the same theme: it’s not about how much you produce, or how far you travel, or how hard you work: it’s about whether you are more efficient, better organised and smarter than your competitors.”

What will you learn

The benefits of Michael Gass’ approach:

It solves the problem of positioning and differentiating your agency without the pain and risk.

A new business program that is easier and more consistent to maintain.

It provides quick steps to jump-start your agency’s online footprint to be found by your best prospects and allows you to be in a position to create leads in as little as 30 days.

Easily maintain awareness 24/7 without having to rely on interruptive type tactics such as cold calls and email blasts.


It Begins with a New Business Workshop

This one-day workshop is designed to help agencies “jump-start” an inbound new business program. It is key in getting everyone on the “same page” and moving the program forward in a timely manner.

The first portion of the day is spent with an overview of the strategy, tactics and tools to create your inbound new business program.

The second portion of the day is focused on your agency’s positioning, your best way to go to market.

90 Days of New Business Consultation

I will assist in implementing your program. I serve as your coach and trainer to help your agency get up to speed as quickly as possible.

Consulting services include:

An assessment of your current new business program and provide recommendations.

Creation of an integrated plan for new business with an emphasis on inbound marketing.

Personally oversee and manage the 90 day implementation period.

Unlimited consultation, training and coaching via Skype and Go-to-Meeting, by phone and email for your entire new business team.

Assist in acquiring a targeted new business data base.

Training and tutorials for the various tools that will support the new business effort, tools that can also be used for your agency’s clients.
Help the team to assimilate the best practices for using social media for new business.

Advice on creating benchmarks, metrics and reporting to revise and adjust the new business program in the future.

Available to periodically review your program and make recommendations at no extra cost for a period of six months.



Agency owners, senior leadership and those charged with their agency’s new business.


michael gass

Michael Gass is the founder of Fuel Lines Business Development, LLC, a firm which provides business development resources, training and consulting services to advertising, digital, media and PR agencies.

He is the author of Fuel Lines: Fueling Ad Agency New Business. It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.

Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.

Michael has originated a system that makes targeting, positioning and differentiation easier and helps agencies to find, attract and engage their best prospects online. He has trained over 350 agency CEOs and their senior management teams in all 50 states here in the U.S. and agencies in over 21 foreign countries.

“Michael Gass is one of the country’s foremost authorities on using social media. We’ve hired Michael to run his seminar in various cities and his evaluations from the seminar participants have been extremely high. I’ve had the pleasure of sitting in on one of his seminars and aside from being knowledgeable, he is a dynamic presenter. He comes highly recommended.” Bob Linden, 4A’s Vice President of Training, Education and Development

Along with providing consulting services and training for individual agencies, Michael also speaks at events and conducts training for agency groups such as the 4A’s, Mirren New Business, TAAN, The Magnet Global Network, MCAN, DMA and the American Advertising Federation. He delivers more than 40 presentations each year.



The Barkley Agency Finds A Niche Marketing to Millennials

“Michael is an expert at connecting your business strategy to your blogging and online engagement efforts. Michael knows how to listen and create actionable ideas to impact your lead generation efforts as well as position you as an expert.” Jeff Fromme, Principal, Barkley, Kansas City, MO

She-conomy: A Guy’s Guide to Marketing to Women

Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. That’s an astounding statistic given that 85% of all brand purchases are made by women.

Stephanie has found new business success by creating a position of expertise on marketing to women. Her primary target audience is male advertisers.

“I was very fortunate for the opportunity to participate in creating one of the sales training modules titled, “Demystifying the Female Market,” for the launch of the 2012 911 Carrera S. With more than 200 dealers across the nation on board to better understand the female consumer, Porsche® is most likely going to continue to speed past the competition when connecting with women.” – Stephanie Holland



My consulting services include:

New Business Assessment and Recommendations
Analysis and Research
Quick Start Positioning
Comprehensive New Business Plan Development
Training for Those Charged with Business Development
A Jump-Start Program for Inbound Marketing
Pitch and Presentation Training
A Simplified System for RFI and RFPs
Integrated Inbound Marketing Program
Social Media Best Practices
Agency New Business Retreat


Please note

For any programs delivered in person, the provider’s travel and other ‘out of pocket’ costs will be additional to the program fee and will be advised by the program provider in advance, depending on time and distances involved. This will not apply to online programs.



Email us to find out more: