The best companies today are becoming increasingly aware of their need to prioritise not just profit, but also people and planet. Making money is not a sin, indeed it is vital for success. But in addition, modern ways of working look at reducing our environmental impact and increasing engagement of all people involved. The result is a company where staff, clients and suppliers genuinely care about the purpose of the business, leading to improved financial performance, reduced carbon emissions and improved wellbeing/happiness of your team.

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. This global initiative proves your company is meeting the highest standards of verified performance.

Watch this webinar to learn more.

Guest speakers

Dan Egerton: Founder, Actus Consulting

Derek More: Founder, Coffee & TV

Genevieve Lawrence: B-Corp consultant

The rise of the “Creator Economy” is probably the most important new development in our industry in the 2020’s.

As mass-market Linear TV audiences shrink, and consumers of all agencies move online, individual content creators are building huge audiences online through platforms like YouTube, the Facebook/Meta platforms and TikTok.

These influencers and KOL’s wield enormous power and can make or break brands and new product launches in seconds.

Today, the sector is still quite unstructured. Content creators need a range of specialists with different skills, to grow their audience, improve their engagement, develop fan interactions, and leverage commercial opportunities through advertising, apps and gaming. Martin Cass’s new company, BBTV, brings all these skills under one roof.

But the creator economy is not a niche – it’s something which every kind of marketing and communications agency needs to understand and to participate in.

If your agency is not already in this game, you will need to get with the play.

Much about our industry has changed in the last two years. However, there’s one area of exception; how agencies charge for their services. So, in a moment of flux, isn’t now a good time to examine how your agency makes its revenue? Could you be making more by adopting a pricing model that better reflects the value you bring to a client relationship?

Social media and influencer marketing are probably THE two areas where it’s most important- and most challenging for agency people to stay up to date.  So much media coverage is driven by what big companies feel they ought to say, and what the global platforms want you to hear.  But this is an independent, unfiltered guide to what’s really going to happen this year.