The Untrackables: Insight Beyond Performance Data

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Media agencies swim in data—tracking ad performance, engagement metrics, and click-through rates is second nature. But do you truly understand the why behind the what? The missing context, motivations, and behaviors of consumers often determine whether media spend delivers impactful results or falls flat.

In this exclusive webinar, ImpactSense, a leading market research consultancy will reveal how to unlock actionable customer insights that set you apart. Learn how to demonstrate the full impact of your campaigns and build stronger client relationships by delivering deeper, evidence-based value.

Join us to discover how the right insights can win you more business and help your media agency stand out in a competitive market.

Veronica bio:
Veronica Naguib is the Managing Director of ImpactSense, a cutting-edge market research consultancy bridging the gap between insight and application. Collaborating with some of the world’s most renowned brands and agencies, ImpactSense specialises in delivering research that is not only accurate and insightful but also genuinely impactful.

The company’s approach is powered by a multidisciplinary team of exceptional researchers, complemented by in-house practitioner expertise spanning marketing, brand, product, and CX. This unique blend ensures that ImpactSense goes beyond traditional research, producing outputs that drive meaningful business results—whether crafting audience-driven media and creative briefs or building data-backed business cases.

With a distinguished and trailblazing background in service design, CX, UX, and research, Veronica has played a pivotal role in advancing how market research is conducted and applied. A co-founder of ImpactSense, Veronica’s vision was born from a shared frustration with outdated research methodologies and a belief that there was a better way to uncover and use customer insights. Under her co-leadership, ImpactSense has pioneered approaches that prioritise authenticity, usability, and actionable results – ensuring that no insight remains unused or lost in lengthy reports. Passionate about pushing the boundaries of what market research can achieve, Veronica continues to challenge the status quo, empowering brands and agencies to make confident decisions and create meaningful, measurable impact.

ImpactSense bio
ImpactSense is a market research consultancy working with some of the world’s largest brands and agencies to close the gap between insight and application. That means research that is more accurate, more insightful and actually usable.
Their work is powered by a team of amazing researchers (of course) but also in-house practitioner expertise in marketing, brand, product and CX. They know your world, and your challenges so can feed into outputs that actually make a difference to your business. From audience driven media and creative briefs to data driven business cases – this is not research as you know it.

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