- Where: In person or online
- Frequency: Single session
- Duration: MBA learning–a 6 hour workshop
- Type of participants: Single agency, single agency plus clients or multiple agencies together
- Experience level of participants: All levels welcome
- No. of participantsS: n/a
- Price:USD$ 20,000 (includes substantial proprietary material for participants’ future use)
what you will learn
BOTH MARKETERS AND AGENCIES SUFFER A DEFICIT OF STRATEGIC THINKING ABILITY. A recent study by Lindsay Foresight & Stratagem found that, when asked about their strategic thinking process, most everyone mumbles. It turns out, this lack of strategic competency is endemic: In a global study of 25,000 executives, 85% rated the strategic ability of colleagues inferior; they had no confidence in it! No wonder-
CLIENTS VALUE MOST THOSE AGENCIES THAT EXCEL AT STRATEGICALLY ADDRESSING THEIR BRAND’S CHALLENGES AND OPPORTUNITIES. Whether a brand must contend with changes in consumer behavior, economic volatility, new competitive threats or a game-changing innovation to be successfully launched and scaled, marketers depend on insightful and effective strategies not just to ensure their brand’s future, but also, to ensure the future of their own career. The ideal? Strategies that not only resolve a marketer’s immediate dilemma but also, increase a brand’s competitive advantage. Sadly –
MOST AGENCIES UNDER-PERFORM IN STRATEGIC THINKING. WORSE, THEY DON’T EVEN REALIZE IT! And it’s costing them: A deficit of strategic thinking skill limits an agency’s ability to keep great clients. It renders new business pitches impotent. It prevents the casting of truly great creative briefs, inhibits the effectiveness of marketing and media plans. What’s more, no agency can hope to cast a successful plan for its own future when it’s own executives confuse planning with having a strategic plan. (This confusion is the norm.)
THE ONLY EFFECTIVE REMEDY? Agency staffers – as a team – learning and aligning on the same right strategic thinking know-how. Lindsay Foresight & Stratagem has developed, vetted and perfected the agency version of this (the marketer version, too), teaching it in a workshop where the learning is so clear, simple, and easy to remember that attendees attest to immediately being able to apply it. The result? More effective work almost immediately. And greater efficiency doing it.
BENEFITS:
• This approach makes strategizing easier and almost foolproof; performance metrics unambiguous – a strategy’s value compelling when presented to clients. (This approach-which fuels breakthrough strategies, also sets up a persuasive case by which others will easily see the strategies’ value.)
• For agency veterans as well as those new to the agency business, even those who’ve long-excelled at solving problems and leveraging opportunities, this workshop delivers professional development guaranteed to distinguish one’s job performance and bestow career advantage.
You’ll learn…
1. What great strategic thinking is; what is and isn’t a truly strategic solution, a strategic brief, strategic marketing plan, strategic plan for the future.
2. Unrecognized costs of bad strategy; unexpected benefits of true strategic competency.
3. All-too-common blind spots and vulnerabilities when strategizing.
4. A method for identifying and creating breakthrough strategy; how to optimize and integrate it.
5. Also delivered for future reference: Vetted recommendations of “best in class” books, videos and articles (many hyperlinked) offering more advanced learning on strategic thinking.
who should attend
Marsha Lindsay
Marsha Lindsay is a globally recognised thought leader, researcher and consultant on effective strategies for competitive advantage:
• She’s CEO of Lindsay Foresight & Stratagem which helps executives create competitive advantage in ways more enlightened, strategic, proficient, preemptive.
• Her advice has been featured in Forbes, Fast Company, Adobe’s CMO.com, Advertising Age, CEO World and Chief Executive.
Her expertise derives from extensive experiences that are uniquely additive:
• Three decades as CEO of a globally respected agency specializing in the positioning, launch and scaling of brands and their innovations, including e-commerce channels.
• Forty years of scholarship in the behavioral sciences which represent the universal and timeless drivers of motivation, decision-making, brand preference and leadership.
• Over 25 years of fiduciary board service with national and global companies.
Marsha’s insight and foresight are in demand around the world.
• The 4A’s commissioned her to research emerging marketplace dynamics from which she authored The Quantum Age of Marketing.
• She’s participated in global think tanks such as Monitor Deloitte’s at UC Berkeley, and Zurich’s Gottlieb Duttweiler Institute of Economic and Social Studies.
• She’s served C-Suites and marketing teams of the Fortune 100 and multinationals; been a featured speaker at the World Business Forum, Advertising Research Foundation, The Conference Board, the IPA in London, Indie Summits in London and Beijing, the 4A’s Management Conference, StratFest.
• Universities engaging her to teach MBA classes include Columbia and the University of Wisconsin.
• For 25 years her studies on effective marketing and their implications for agency/client partnerships were the keynotes of a three-day, global conference known as Brandworks University®. Each year 400 executives would attend from around the world.
testimonials
“Marsha’s a savant. Any organization looking to develop sound strategic plans would be wise to contact her.” Global Marketing Communications Director, Molecular Imaging, GE HealthCare
“Marsha is a magician in leading organizations through strategic thinking and planning. She is also delightfully entertaining and delivers memorable workshops that engender deep thinking!” EVP DreamWorks Animation, whose prior positions include VP Global Marketing at Dell, VP and Chief Marketing Officer at the NFL
“Marsha did a full-day workshop on critical thinking and strategic planning with our leadership team. The way we see the marketplace and how we think and plan to meet the future will never be the same. Her approach is straightforward, detailed. She renewed our confidence to truly plan strategically. Team members said it was the best workshop they’d ever attended.” CEO of Riley Construction, with 300 employees and annual volumes over $500,000.000.
The transformative methods of Lindsay Foresight & Stratagem helped us become more efficient and effective in the strat planning process.” President, Northcentral Technical College.
“Marsha’s ferocious curiosity is only matched by the sheer exuberance with which she shares her insight and foresight. She spends half her time researching and vetting better ways for businesses and people to reach their full potential. She takes joy in the hard work of creating groundbreaking methodology. She spends the other half of her time teaching – no, compelling – us to use it to create more than we could have ever expected.” Global CMO, Kohler Company.
“Marsha’s smart, funny, provocative, informative and fun…a world class speaker.” Editor, Adobe CMO.com.
“I’ve had the great fortune of benefiting from Marsha’s research and wisdom on strategy as I’ve sought to grow multinational brands. She always delivers thought-provoking insights and compelling recommendations.” Director of Consumer Insights, Kraft.
other programmes offered by this provider
please note
For any programs delivered in person, the provider’s travel and other ‘out of pocket’ costs will be additional to the program fee and will be advised by the program provider in advance, depending on time and distances involved. This will not apply to online programs.
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