• where: In person
  • Frequency: Series
  • Duration: 2.5 days total
  • Type of participants:  Single agency or multiple agencies together
  • Experience level of participants: Senior; CEO/Owner
  • No. of participants: Min. 15, max.24
  • Price: USD$ 1,800 per person.

what you will learn

The programme is an accelerated experience, in which participants gain three simulated years of agency leadership experience.

Participants are challenged to lead, manage and improve the agency’s performance. In collaboration with others on small teams, they make hundreds of industry-specific decisions that determine how successful the fictional agency they are running as managing director will be in a time of transition.

During three simulated years spread over three days, teams make around 300 collaborative decisions that determine the agency’s success.

These are all decisions that managing directors commonly face, affecting the creative output, profitability and growth of agencies everywhere.

The Executive Leadership Program is a uniquely engaging leadership development experiences designed to safeguard the growth of future agency leadership pipelines. In a world where employees can suddenly find themselves in key leadership positions without any formal leadership training under their belt, ELP gives them the skills, experience and confidence they need to succeed.

The experience can both prepare them for their promotion or if they are already in the position, help confirm, steer and reinforce core leadership principles. The program is unique, blending a digital experience with classroom learning. All materials and presentations used in the programs are industry-specific and address the critical current issues facing marketing communications industry leaders.

 

who should attend

Attendees are typically new and potential office heads, client service directors, business directors, senior account directors, creative directors, financial directors and high-potential department heads being considered for future leadership assignments.
They are drawn from creative, digital, media, healthcare, PR, sports marketing, experiential and consumer insight agencies.

 

Nick Alford

Thirty years spent at creative agencies (ABM/Saatchi&Saatchi/FCB) in account management.

Account responsibilities ranged from domestic business to a mix of international business including British Airways, SCJohnson, AT&T, Beiersdorf, All Nippon Airways, Siemens. Managing Partner and Head of Account Management at FCB before running own consultancy plus a partnership in Ed Baron Associates delivering Senior level leadership training to marcomms agencies.

 

TESTIMONIALS

‘I want to thank you for delivering what I consider to be the best training program in which I have participated during my 20-plus years in this business. The simulation was phenomenal, and sprinkling leadership counsel and training throughout the simulation was hugely valuable.’
Mike Slatin-Senior Vice President, FleishmanHillard.

‘‘I know hands down this is one of the best, if not the best corporate leadership course in the world’.
Leigh Terry-CEO IPG Mediabrands APAC.

‘In my time at OMG, this was by far the most challenging training that I have been a part of. You have put together one of the most well rounded management training courses that not only offered real work examples, but challenged us to think introspectively at how we can be better at our jobs.’
Jacques Kaladchibachi-Head of Activation, OMD.

 

please note

For any programs delivered in person, the provider’s travel and other ‘out of pocket’ costs will be additional to the program fee and will be advised by the program provider in advance, depending on time and distances involved. This will not apply to online programs.

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