• Where: Online
• Frequency: Series
• Duration: 90 Min Live Masterminds Online
• Type of participants:  Multiple agencies together
• Experience level of participants: Mid-level, Senior & CEO/Owners
• No. of participants: 20
• Price: USD$ 24,750

what you will learn

Leaders and executives, within our transformative SOULution program, you’ll embark on a profound journey to uncover your true self. You’ll gain a deep understanding of your inner drive, learning how to tap into it and put it into action. We’ll guide you in seamlessly connecting purpose and success, providing you with unwavering clarity and a clear sense of direction in your professional life.

With unwavering courage, you’ll harness your innate ability to create impactful change, both within yourself and your organization. And it won’t be a solitary endeavor; you’ll draw strength from a collective, growing beyond your individual capabilities with the support and synergy of the group.

Over the course of just four months, SOULution will equip you with the tools, insights, and strategies you need to experience greater satisfaction and efficacy in both your personal and professional life. It’s a journey that empowers you to take tangible, meaningful steps towards a more fulfilled and impactful future. Join us and redefine your leadership journey today.

In Julis’s transformative group program, you’ll experience:
– 16 Live Masterminds with Julia: Engage in dynamic, live sessions with Julia to explore profound insights and strategies.
– 1 Workshop-Tag with Julia and Fellow Participants: Join our ‘Celebration Day’ to collaborate and celebrate your journey’s culmination.
– 16 Learning Audios with Julia: Access guided audio lessons across the program’s four phases.
– 4-Month Intensive Self-Efficacy Program: Dive deep into personal growth and empowerment over four transformative months.
– Guided Meditations & Mindfulness Exercises with Julia: Cultivate mindfulness and inner balance under Julia’s expert guidance.
– 1 Year Access to All Content: Continue your learning journey at your own pace.
– Digital Workbook: Explore diverse content, featuring 40+ exercises and 192 inspirational questions.
– 50-Minute 1:1 Coaching Session: Benefit from personalized coaching to address your unique goals.
– Support from Julia and the SOULWORX Team: Get continuous guidance throughout the program.
– Personalized Buddy Group: Connect, motivate, and inspire each other within a supportive community.
– Confidential Environment: Your journey is safeguarded by a written confidentiality agreement.
– Maximum 20 Participants per Group: Ensuring a close-knit, intensive experience.

who should attend

Julia Von Winterfeldt

Julia von Winterfeldt, a distinguished German entrepreneur, consultant, coach, author, and speaker, brings over two decades of international leadership experience from renowned digital agencies like Sapient, Pixelpark, and Accenture. Her transformative journey began with a resolute declaration: “The first 20 years of my career were digital; the next 20 years are dedicated to personal development.”

In 2015, she founded SOULWORX, a purpose and strategy consultancy collaborating with esteemed companies such as Axel Springer, Haniel, Nintendo, and more. Julia specializes in personal development for leaders, high-performance teams, and cultural transformation, making SOULWORX a guiding beacon for executives seeking growth, impact, and fulfillment.

Julia’s profound passion lies in nurturing thriving professional relationships, empowering leaders to unlock their potential, enhance their leadership skills, and achieve personal and organizational success through purpose-driven strategies and cross-cultural collaboration.

Recognized as a visionary and influential figure in Germany, Julia is a sought-after coach and consultant in personal development, executive coaching, and leadership excellence. Her insights leave an enduring impact on individuals and organizations alike.

Julia’s journey, shaped by global experiences, reflects an adventurous spirit and an unwavering commitment to helping executives thrive in today’s challenging landscape. With over 15 years dedicated to developing her own emotional and spiritual intelligence through profound teachers, she stands as the ultimate guide for personal and executive growth.

testimonials

“Unbelievable! In just 16 weeks, I’ve witnessed a remarkable transformation in clarity and awareness. What started as a group of strangers has evolved into a collective force driving the design of our individual yet shared future. This journey has been nothing short of extraordinary.” — Jens W.

“I’m speechless about the journey to self-discovery we embarked on together, and how much potential, ideas, and possibilities lie within all of us.” — Simone H.

“I’m profoundly grateful for the clarity and increased self-efficacy that the SOULution learning journey has bestowed upon me. Not only have I come to know myself better and found a clear direction, but I’m also living the collective dynamic. This inner work reflects in an improved outer work and life.” — Amelie H.

“This time was simply amazing and intense. I explored my calling and savored every moment to glimpse into my life and purpose. This program has provided me with confidence for my entrepreneurial journey, and now I know my path very precisely.” — [Name not provided]

other programmes offered by this provider

please note

For any programs delivered in person, the provider’s travel and other ‘out of pocket’ costs will be additional to the program fee and will be advised by the program provider in advance, depending on time and distances involved. This will not apply to online programs.

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• Where: Online
• Frequency: Series
• Duration: 90 mins – 2 hours
• Type of participants:  Single agency or single agency plus clients
• Experience level of participants: All experience levels welcome
• No. of participants: 15
• Price: USD$ 1,800

what you will learn

Participants will learn how to: Take more control and frame an interview; how to better collaborate with PR reams to plan/conduct interviews; improve “presence” for interviews in virtual, social and broadcast settings; understand the importance of message consistency.
develop effective key messages and stories; learn and practice the “bridging” technique on challenging questions; identify information that does not have to be shared in a media interview; avoid reporter traps and stay on message; know how to stay within one’s area of expertise; tailor the interview for the audience and adjust the style and content; apply these skills to presentations, speeches, and other communications settings.

The program content consists of interactive lecture, powerpoint teaching slides, video examples, On Camera practice and playback.

who should attend

Andrew Gilman

Andrew Gilman, President and CEO of CommCore Consulting Group, has been a communications strategist, crisis counselor and keynote speaker for more than thirty years. Co-author of the best-selling book Get To The Point, he has been interviewed on crisis-related issues by The Wall Street Journal, New York Times, Washington Post, FOX News, and CNN. Most recently the New York Times profiled CommCore’s PressureTest™ Crisis Simulation.

testimonials

The consultants did a great job preparing speakers for our media training program.
The Media course is the best instruction I have ever participated in.
Not only did the consultants know their craft, they also knew a good deal about our issues and challenges.
It’s best when media training is delivered by former journalists who know how to coach.

other programmes offered by this provider

please note

For any programs delivered in person, the provider’s travel and other ‘out of pocket’ costs will be additional to the program fee and will be advised by the program provider in advance, depending on time and distances involved. This will not apply to online programs.

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• Where: Online
• Frequency: Series
• Duration: 90 minutes
• Type of participants:  Single agency
• Experience level of participants: Senior & CEO/Owner
• No. of participants: One to one coaching
• Price: USD$ 4,500

what will you learn

Typical challenges which are addressed in coaching include:
Established leaders
– New strategies and tactics for business growth
– Strategies for handling challenging people or situations
– Strategies for improving work/life balance and managing stress

New leaders
– Building the confidence and the skills to stop doing and start leading
– Delegating better and having challenging conversations
– Shifting the focus from deliverables to business growth
– Building the confidence to take on and enjoy business development

who should attend

Lindsay Paterson

testimonials

“I had three transformative coaching sessions with Lindsay. Her ability to provide advice that was rooted in a clear understanding of my role, career stage and future ambitions was unparalleled. This meant that despite only speaking to Lindsay over the course of a 3-month period, I was able to take significant steps to reframe my thinking, focus on development areas, and build confidence.

Her experience operating at the top of the industry for many years ensures that all suggestions are practical and achievable within a short space of time. This builds the feeling of momentum required for anyone to make significant changes to their approach to work and career.” CSO, Communications Consultancy

other programmes offered by this provider

please note

For any programs delivered in person, the provider’s travel and other ‘out of pocket’ costs will be additional to the program fee and will be advised by the program provider in advance, depending on time and distances involved. This will not apply to online programs.

iframe style=”height: 1000px; width: 99%; border: none;” src=”https://forms.zohopublic.eu/thenetworkone/form/LearningandDevelopment/formperma/VWeFlxLOaxCSP9yaWgouEHkWnEAPrxDiV1TjnnQpw44″ frameborder=”0″ aria-label=”Learning and Development registration form”>

• Where: In person or online
• Frequency: Single session
• Duration: MBA learning–a 6 hour workshop
• Type of participants:  Single agency, single agency plus clients or multiple agencies together
• Experience level of participants: All levels welcome
• No. of participantsS: n/a
• Price:USD$ 20,000 (includes substantial proprietary material for participants’ future use)

what you will learn

BOTH MARKETERS AND AGENCIES SUFFER A DEFICIT OF STRATEGIC THINKING ABILITY. A recent study by Lindsay Foresight & Stratagem found that, when asked about their strategic thinking process, most everyone mumbles. It turns out, this lack of strategic competency is endemic: In a global study of 25,000 executives, 85% rated the strategic ability of colleagues inferior; they had no confidence in it! No wonder-

CLIENTS VALUE MOST THOSE AGENCIES THAT EXCEL AT STRATEGICALLY ADDRESSING THEIR BRAND’S CHALLENGES AND OPPORTUNITIES. Whether a brand must contend with changes in consumer behavior, economic volatility, new competitive threats or a game-changing innovation to be successfully launched and scaled, marketers depend on insightful and effective strategies not just to ensure their brand’s future, but also, to ensure the future of their own career. The ideal? Strategies that not only resolve a marketer’s immediate dilemma but also, increase a brand’s competitive advantage. Sadly –

MOST AGENCIES UNDER-PERFORM IN STRATEGIC THINKING. WORSE, THEY DON’T EVEN REALIZE IT! And it’s costing them: A deficit of strategic thinking skill limits an agency’s ability to keep great clients. It renders new business pitches impotent. It prevents the casting of truly great creative briefs, inhibits the effectiveness of marketing and media plans. What’s more, no agency can hope to cast a successful plan for its own future when it’s own executives confuse planning with having a strategic plan. (This confusion is the norm.)

THE ONLY EFFECTIVE REMEDY? Agency staffers – as a team – learning and aligning on the same right strategic thinking know-how. Lindsay Foresight & Stratagem has developed, vetted and perfected the agency version of this (the marketer version, too), teaching it in a workshop where the learning is so clear, simple, and easy to remember that attendees attest to immediately being able to apply it. The result? More effective work almost immediately. And greater efficiency doing it.

BENEFITS:
• This approach makes strategizing easier and almost foolproof; performance metrics unambiguous – a strategy’s value compelling when presented to clients. (This approach-which fuels breakthrough strategies, also sets up a persuasive case by which others will easily see the strategies’ value.)
• For agency veterans as well as those new to the agency business, even those who’ve long-excelled at solving problems and leveraging opportunities, this workshop delivers professional development guaranteed to distinguish one’s job performance and bestow career advantage.

You’ll learn…

1. What great strategic thinking is; what is and isn’t a truly strategic solution, a strategic brief, strategic marketing plan, strategic plan for the future.
2. Unrecognized costs of bad strategy; unexpected benefits of true strategic competency.
3. All-too-common blind spots and vulnerabilities when strategizing.
4. A method for identifying and creating breakthrough strategy; how to optimize and integrate it.
5. Also delivered for future reference: Vetted recommendations of “best in class” books, videos and articles (many hyperlinked) offering more advanced learning on strategic thinking.

who should attend

Marsha Lindsay

Marsha Lindsay is a globally recognised thought leader, researcher and consultant on effective strategies for competitive advantage:

• She’s CEO of Lindsay Foresight & Stratagem which helps executives create competitive advantage in ways more enlightened, strategic, proficient, preemptive.
• Her advice has been featured in Forbes, Fast Company, Adobe’s CMO.com, Advertising Age, CEO World and Chief Executive.

Her expertise derives from extensive experiences that are uniquely additive:
• Three decades as CEO of a globally respected agency specializing in the positioning, launch and scaling of brands and their innovations, including e-commerce channels.
• Forty years of scholarship in the behavioral sciences which represent the universal and timeless drivers of motivation, decision-making, brand preference and leadership.
• Over 25 years of fiduciary board service with national and global companies.

Marsha’s insight and foresight are in demand around the world.
• The 4A’s commissioned her to research emerging marketplace dynamics from which she authored The Quantum Age of Marketing.
• She’s participated in global think tanks such as Monitor Deloitte’s at UC Berkeley, and Zurich’s Gottlieb Duttweiler Institute of Economic and Social Studies.
• She’s served C-Suites and marketing teams of the Fortune 100 and multinationals; been a featured speaker at the World Business Forum, Advertising Research Foundation, The Conference Board, the IPA in London, Indie Summits in London and Beijing, the 4A’s Management Conference, StratFest.
• Universities engaging her to teach MBA classes include Columbia and the University of Wisconsin.
• For 25 years her studies on effective marketing and their implications for agency/client partnerships were the keynotes of a three-day, global conference known as Brandworks University®. Each year 400 executives would attend from around the world.

testimonials

“Marsha’s a savant. Any organization looking to develop sound strategic plans would be wise to contact her.” Global Marketing Communications Director, Molecular Imaging, GE HealthCare

“Marsha is a magician in leading organizations through strategic thinking and planning. She is also delightfully entertaining and delivers memorable workshops that engender deep thinking!” EVP DreamWorks Animation, whose prior positions include VP Global Marketing at Dell, VP and Chief Marketing Officer at the NFL

“Marsha did a full-day workshop on critical thinking and strategic planning with our leadership team. The way we see the marketplace and how we think and plan to meet the future will never be the same. Her approach is straightforward, detailed. She renewed our confidence to truly plan strategically. Team members said it was the best workshop they’d ever attended.” CEO of Riley Construction, with 300 employees and annual volumes over $500,000.000.

The transformative methods of Lindsay Foresight & Stratagem helped us become more efficient and effective in the strat planning process.” President, Northcentral Technical College.

“Marsha’s ferocious curiosity is only matched by the sheer exuberance with which she shares her insight and foresight. She spends half her time researching and vetting better ways for businesses and people to reach their full potential. She takes joy in the hard work of creating groundbreaking methodology. She spends the other half of her time teaching – no, compelling – us to use it to create more than we could have ever expected.” Global CMO, Kohler Company.

“Marsha’s smart, funny, provocative, informative and fun…a world class speaker.” Editor, Adobe CMO.com.

“I’ve had the great fortune of benefiting from Marsha’s research and wisdom on strategy as I’ve sought to grow multinational brands. She always delivers thought-provoking insights and compelling recommendations.” Director of Consumer Insights, Kraft.

other programmes offered by this provider

please note

For any programs delivered in person, the provider’s travel and other ‘out of pocket’ costs will be additional to the program fee and will be advised by the program provider in advance, depending on time and distances involved. This will not apply to online programs.

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• where: In person
• Frequency: Series
• Duration: 2.5 days total
• Type of participants:  Single agency or multiple agencies together
• Experience level of participants: Senior; CEO/Owner
• No. of participants: Min. 15, max.24
• Price: USD$ 1,800 per person.

what you will learn

The programme is an accelerated experience, in which participants gain three simulated years of agency leadership experience.

Participants are challenged to lead, manage and improve the agency’s performance. In collaboration with others on small teams, they make hundreds of industry-specific decisions that determine how successful the fictional agency they are running as managing director will be in a time of transition.

During three simulated years spread over three days, teams make around 300 collaborative decisions that determine the agency’s success.

These are all decisions that managing directors commonly face, affecting the creative output, profitability and growth of agencies everywhere.

The Executive Leadership Program is a uniquely engaging leadership development experiences designed to safeguard the growth of future agency leadership pipelines. In a world where employees can suddenly find themselves in key leadership positions without any formal leadership training under their belt, ELP gives them the skills, experience and confidence they need to succeed.

The experience can both prepare them for their promotion or if they are already in the position, help confirm, steer and reinforce core leadership principles. The program is unique, blending a digital experience with classroom learning. All materials and presentations used in the programs are industry-specific and address the critical current issues facing marketing communications industry leaders.

who should attend

Nick Alford

Thirty years spent at creative agencies (ABM/Saatchi&Saatchi/FCB) in account management.

Account responsibilities ranged from domestic business to a mix of international business including British Airways, SCJohnson, AT&T, Beiersdorf, All Nippon Airways, Siemens. Managing Partner and Head of Account Management at FCB before running own consultancy plus a partnership in Ed Baron Associates delivering Senior level leadership training to marcomms agencies.

TESTIMONIALS

‘I want to thank you for delivering what I consider to be the best training program in which I have participated during my 20-plus years in this business. The simulation was phenomenal, and sprinkling leadership counsel and training throughout the simulation was hugely valuable.’
Mike Slatin-Senior Vice President, FleishmanHillard.

‘‘I know hands down this is one of the best, if not the best corporate leadership course in the world’.
Leigh Terry-CEO IPG Mediabrands APAC.

‘In my time at OMG, this was by far the most challenging training that I have been a part of. You have put together one of the most well rounded management training courses that not only offered real work examples, but challenged us to think introspectively at how we can be better at our jobs.’
Jacques Kaladchibachi-Head of Activation, OMD.

please note

For any programs delivered in person, the provider’s travel and other ‘out of pocket’ costs will be additional to the program fee and will be advised by the program provider in advance, depending on time and distances involved. This will not apply to online programs.

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• Where: In person or online
• Frequency: Single session
• Duration: Can vary from 1 day to multi days
• Type of participants:  Single agency, single agency plus clients or multiple agencies together
• Experience level of participants: Senior & CEO/Owner
• No. of participants: 4-12
• Price: GBP£ 14,500

what will you learn

Accelerate Team Growth and Excellence.

Working with Sally for your Away Days brings your team(s) together in a safe, structured setting, with a shared agenda to find ways to move towards a positive outcome and – crucially – to leave with an agreed action plan.

This is not ‘off the shelf’ training or facilitation.

We focus on strengthening and aligning individuals to ensure the whole room is thinking, connecting, and communicating as a team.

Using innovative tools and bespoke frameworks from The Real Method™, your high-impact Away Day(s) will be carefully structured to incorporate personal reflection, small break-out groups, and whole team learning.

In-depth pre-work give powerful insights into your business, your team dynamics and your unique challenges and objectives. That way, we are working with your authentic ‘voice’ and can engage with your team in the most beneficial way on the day.

What can you expect?

During the session(s), we move at pace; Sally reacts ‘ahead of the moment’, flexing as required to your team’s needs on the day, ensuring what happens gives everyone the best use of time, energy, emotion and investment. We will also be guaranteed a healthy dose of fun along the way!

Leaving with a shared action plan.

A team that excels. In today’s market, it’s tempting to park difficult conversations – and even harder to follow up on them. Sally’s Away Days bring teams together in a safe, structured setting, with a shared agenda to find ways to move towards a positive outcome and – crucially – to leave with an agreed action plan.

Example of key deliverables from The Real Method™ that can be included are:

– Prime. A fresh and effective understanding of your current team dynamics, identifying core areas for improvement, with a tailored plan to achieve positive practical growth

– Reveal. Science-based and quantified insight into your core motivational needs both as a senior team and individually

– Stamp. Unique frameworks that equip senior teams and leaders for greater success and efficiency in their respective roles and as a senior collective

– Sculpt. How to accelerate your unique leadership style and impact – as a team and individually

– Strip. Uncomfortable Truths – going deeper ‘under the hood’ on your unique teams’ needs and wants to create a high-performance winning strategy for greater team and business performance

who should attend

Sally Henderson

“I founded my global leadership mentoring practice on the fundamental belief that senior teams and leaders shouldn’t have to choose between being successful or being happy at work or in life.

As an experienced and trusted counsel, my approach is challenging, candid and caring. I equip executive teams with the practical and emotional toolkit to re-frame their mindset, giving them a clear perspective and perform even more effectively.

The results are proven and powerful.

If your executive team is ready to further accelerate its high-performance leadership, we should work together.”

testimonials

“Sally supported our global executive team in what were the best away days I’ve been part of by a long way! We are a much stronger and more aligned team as a result.”
James Tait, Chief Executive Officer, UnderwiteMe

“Real honesty in the room, to be straightforward, to be frank, and that doesn’t happen in most normal business meetings, and that is leading us to make bigger conversations and better decisions.”
Neil Williams, Chief Executive Officer, Jardine Motors Group

“As a facilitator, Sally is fabulous. Really engaging, energising, and the thing I really love about her style is the directness and being willing to call things out, which is really important if you’re going to have an opportunity to have that true psychological safety.”
Clare Wright, Chief People Officer, Jardine Motors Group

“Sally is a great mentor – high energy and impact. Helped us as a team understand our own and each other’s motivations which can only help make our relationships stronger.”
Margaret Jobling, Chief Marketing Officer, Natwest Group

“I’ve had the great pleasure of working with Sally over the last 6 months, and she has had an enormous impact in how I understand the business we run, the team I work with, and the type of leader I am. Sally leaves no stones unturned in her pursuit of clearing your pathway and simplifying your journey. She brings incredible experience to your table, and you will find her to lead by example as an impressive leader in her own right. They say leadership is lonely – but working with Sally, you’ll find quite the opposite.”
Tim SpencerTim Spencer
Founder, Chief Executive Officer, Fluency, M&C Saatchii

“She’s got a mind-blowing range of powers at her disposal and she puts them to use in a way that’s absolutely tailored to you. I loved working with her – she’s smart, fun, and takes no prisoners!”
Claire Hynes, CEO & Co-Founder, Mr. President

“I’ve been working with Sally for the last 6 months, as have other members of my leadership team. During that time I’ve made strong progress in understanding what is expected of me in my role, have seen huge leaps forward in terms of my communication skills (both written and verbal) and have gained confidence, clarity and curiosity in my every day. All this has made me a better leader. Sally has been instrumental in getting me to this stage and I’ve thoroughly enjoyed working with her.”
Alistair Vince, Chief Tinkerer & CEO at Watch Me ThinkHelping organisations create, test & launch better products

“We’ve worked with Sally for some time now, both as individuals and as an agency leadership team. In that time Sally has been an invaluable mentor and change maker for our business. Sally brings insight to both personal mindset and behaviours, she also has helped forge a strong team dynamic at what has been a very testing time for the world. As a trusted advisor Sally has a smart mix of calm words and a firm hand. She also keeps long term focus balanced with short term action whilst also being there for the pressure moments when they happen. She gets the industry, she gets people and she gets the role of emotion and clear thought in decision making for business. A genuinely positive force for good and for our business. Go Sally and thank you!”
Jonny Westcar, Founder, Studio Phoenix (former CEO StormBrands)

other programmes offered by this provider

please note

For any programs delivered in person, the provider’s travel and other ‘out of pocket’ costs will be additional to the program fee and will be advised by the program provider in advance, depending on time and distances involved. This will not apply to online programs.

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• Where: In person and online
• Frequency: Series
• Duration: 2 hours for group (mix of online and in person possible)
• Type of participants:  Single agency
• Experience level of participants: Senior, CEO/Owner
• No. of participants: 2-7
• Price: GBP£ 9,625 per program

what will you learn

You will come away with your own key strengths profile plus learn and understand the team strengths and how to use them more effectively.

We will clarify roles and responsibilities and each team member will have their own role mind map and learn what their key value is to the agency.

We will create a shared vision for the future and road map for the next 6 months.

You will feel confident in your leadership style and behaviour

You will have better understanding of each other’s communication styles, triggers, plus how to have difficult conversations.

programme content

Initial one to one session with each team member followed by an introductory meeting online to set out goals for the programme.
6 x2 hour sessions in person or online over 6 months. Ideally at least the first group session would be in person.

The programme is designed to be interactive and is both challenging and supportive. Group sessions might include the following content but as with all coaching will be guided by what your group needs.

Suggested content:
Key issues for this group, what’s working well and what do we want to improve, goals for next 6 months.

Understanding your strengths, both individually and how you can support each other.

Work on roles and responsibilities. Clarify the real value that each member of the group brings to this team.

A vision of the future. An opportunity for each person to think about their future (next 3-5 years) and discuss the implications for the agency. Work on a road map for the next 6 months and what can be started now.

Action learning session. Take a live business challenge. Try out different scenarios, what would happen if we took risks, took ourselves out of our comfort zone, were braver. Decide what decisions we can take forward.

Identify and work on a leader behaviour each one would like to improve or that you think the team could improve. Think about and share communication styles and preferences.

Boosting your inner battery. How to make sure you have the energy for your role and are looking after yourselves as well as your team.

who should attend

Louisa Pau

Louisa is an experienced business owner, coach and mentor with experience in communications, marketing and healthcare.

Louisa ran her first business, Woolley Pau, from 1993 to 2007, building it into a healthcare agency with an enviable reputation, both for its creative work and its quality as an employer. After selling the business, she took on a strategic role to pilot the company through change and growth.

She founded Otherboard in 2013 to help others grow a healthy business and have a healthy life. Otherboard provides coaching and mentoring programmes, workshops and training sessions.

At the Institute for Practitioners in Advertising (IPA), Louisa chaired the inaugural Healthcare Group, was a member of Council for nine years and the Membership Committee for three. She was made a Fellow of the Institute of Practitioners in Advertising in 2010.

Benefits of working with Louisa Pau
• All the benefits of professional coaching, for example using powerful questions, listening and feedback, intention and goal setting, developing accountability skills, being more productive, making better decisions, feeling energised.
• A safe and empathetic environment to foster self-awareness, growth and success.
• Work with an experienced agency founder.
• A place to champion examples of best practice and successes, big or small.

testomnials

“We’ve ended another year stronger and more positive, due to your fantastic support. “
“Thank you for some really inspiring and thought-provoking sessions this year.”

“I am so grateful to have worked with Louisa to help me navigate a challenging time of growth and change for my agency. She’s been insightful, thoughtful and supportive, while always pushing me to dig deeper and question my assumptions, as well as holding me accountable. I would recommend her to any agency leader looking for a coach that really understands your world and your role in it.”

“Working with Louisa has been instrumental in changing my approach to leadership, and in understanding how to run a successful business without burning out in the meantime. Through a combination of probing questions, advice, and guided activities she has helped me prioritise what’s important, and to delegate more, ultimately leaving more time for me and my family, and freeing up my time in the business to focus on higher value activities. ”

other programmes offered by this provider

please note

For any programs delivered in person, the provider’s travel and other ‘out of pocket’ costs will be additional to the program fee and will be advised by the program provider in advance, depending on time and distances involved. This will not apply to online programs.

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• Where: Online
• Frequency: Series
• Duration: 4 hours
• Type of partcipants:  Single agency
• Experience level of partcipants: All experience levels welcome
• No. of partcipants: 25
• Price: GBP £ 1,560 per module

what you will learn

Adtherapy has developed a series of training modules to professionalise Account Management The founding principle of the Account Leadership Course is that account management should lead their accounts rather than just manage them. The premise of the course? To get your account management team to run their portfolio of clients like they would run their own business. To do this – they need a degree of strategic understanding, creative knowledge and to understand how the business works

The course also deals with relationship issues – with clients as well as intra-company relationships with traffic, production, strategy and creative – with a focus on their role in building a functional and inspired creative team.

To create a higher level of strategic input and understanding from Account Management into all levels of their work – from taking the client brief and writing exceptional briefs, to managing internal and external relationships, leading, and selling creative, to building the business, to managing projects and dealing with complex relationships. accoThe role must be seen as a leadership role, internally and externally, not simply as a process role.

There is an online option for self-completion or completion within a private cohort/group, or a workshop option, or a blended option which includes self-learning with coaching or Q&A sessions

The course program covers these core areas:
Strategic Account Leadership,
Creative Account Leadership,
Sales Account Leadership,
Business Account Leadership

Strategic Account Leadership:
• What is the role of Account Management?
• Why is it a leadership role?
• Client challenges and how agency can help;
• Knowledge – what you need to know;
• Passport factors (contact reports, status reports etc.);
• Relationship building (internal and external);
• Prioritization & time management

Creative Account Leadership:
• Taking briefs – asking the right questions;
• Writing creative briefs to inspire;
• Understanding proposition writing;
• How to evaluate creative;
• How to give constructive feedback;
• Building a strong creative-account management partnership;
• Fostering a creative work environment.

Sales Account Leadership:
• Selling: a B2B Mindset
• The sales cycle of Account Management;
• How to plan, lead and close the creative presentation;
• How Clients feel in creative presentations
• Separating Ideas and Executions
• Roles and behaviour in meetings incl Body Language;
• Stimulus materials, what to leave behind?
• How to follow up and close the sale;
• Building the next sale.

Business Account Leadership:
• Understanding remuneration, time & resource management;
• Managing the double profit imperative – theirs and yours;
• The importance of budgeting;
• Why collecting the cash is so vital;
• Growing the business – organic growth vs other types;
• Innovation and adding value to clients;
• How creative people are motivated – mastery, autonomy, purpose;
• Why relationships help build businesses.

who should attend

Gillian Rightford

Gillian’s CV is a mix of marketing, strategy, advertising, teaching and leadership. After working in marketing strategy and doing strategy and account management in below and above the line agencies, she co-founded and ran through the line agency Hercules/DMB&B, and then became Group Managing Director of Lowe Bull.

She started Adtherapy in 2007, to help marketers and agencies optimise the quality of their communication outputs, through improved strategic thinking skills, structures, processes, strategic thinking, and relationships. Adtherapy’s tried and tested processes have successfully unlocked growth and performance in both corporate and agency teams. Adtherapy provides a range of services from strategic consulting and coaching; to relationship sourcing, alignments, and Ways of Working; to capability building in marketing and communication skills; and coaching.

Gillian lectures Integrated Marketing Communications for the School of Management Studies at the University of Cape Town and also at ad schools and other educational institutions that focus on marketing and advertising. She has developed and run numerous online programmes, including developing The School of Thought, an online community for marketing and advertising. She is a public speaker on various aspects of marketing, strategy, creative, integrated communication, and reputational risk and is regularly consulted globally as a SA expert in marketing communication.

testimonials

Agency MD: “We included a traffic manager and a junior copywriter in the Strategic Account Leadership Module and they have completely changed the way the work – they understand the much bigger picture. it’s been a fantastic investment for the full team, with everyone more committed to building the business.”

Agency BUD: “I thought that some of the strategic thinking wasn’t my job but it was so good to learn how to do it and how to evaluate strategy output. I surprised myself.”

Agency Account Director: “The business module was so helpful, as were the meeting management and body language sections. I’ve become so much more confident and aware in meetings of what people are and aren’t saying.”

Agency MD: “this program has literally answered my prayers. And those of the creative department who were quietly losing their minds with Account management.”

other programmes offered by this provider

please note

For any programs delivered in person, the provider’s travel and other ‘out of pocket’ costs will be additional to the program fee and will be advised by the program provider in advance, depending on time and distances involved. This will not apply to online programs.

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