- Where: Online
- Frequency: Series
- Duration: 90 mins
- Type of participants: Single agencies, single agencies plus clients or multiple agencies together
- Experience level of participants: All levels together
- N0. of participants: 5
- Price: GBP£ 2,600
about this programme
Welcome to the “Modern Ad Creatives – Advanced Program.”
This program is entirely focused on ad creative, which is the most important element to determine the success of your campaign.
As ad creatives continue to evolve to match the pace of the digital environments where they are displayed, many creative professionals find themselves in a challenging position: their efforts to produce impactful content are not met with the success they strive for, leading to client frustration and a waning competitive edge.
Additionally, valuable programs and resources that deeply analyze the subject are scarce.
The program aims to bridge this gap and provide a comprehensive and detailed expedition designed to equip you with the knowledge to produce ad creatives that drive sustainable results on social media platforms.
The program will guide you through tested formulas and tactics proven to construct effective ad creatives. You’ll learn to harness the transformative power of AI, experiment with diverse content formats, and forge synergies with content creators to truly connect with your target audience. As market trends evolve, I’ll ensure you’re adept at optimizing your messages for each social media platform and arm you with recommendations for the most effective tools to enhance your creative workflow.
Note that this is an advanced program and doesn’t cover the topics superficially. I will not waste your time teaching you basic concepts about social media nor will I reduce the complexity of creating modern ad creatives to something as simple as shooting a spontaneous vertical video on your iPhone.
While no prior skills are required to enroll in the program, expect this to go in great depth on the subject. Upon completing this program, you will possess the analytical ability to dissect and understand the mechanics behind successful ad creatives.
Understanding modern ad creatives is a transferable skill that turns out to be valuable across multiple platforms.
This will result in happier clients, improved advertising efforts, and longer client retention. Our goal is for you to understand the value of ad creatives, deconstruct advertisements, optimize your current creative strategy, and gain a comprehensive understanding of modern ad creatives.
what you will learn
The program focuses on:
– Ad creative structure (storyboard & frameworks)
– Ad creatives best practices & common mistakes
– Research and where to source ad creative ideas (incl. Competitors research, Reputation research, and other resources)
– Ad creative formats that work best
– Targeting through your ad creatives
– How to analyze the performance of your ad creatives
– Using AI in your creative process
– Hiring and working with content creators
– Tools and templates to structure your creative strategy
who should attend
Agencies that would benefit the most from this programme:
- Creative agencies
- Agencies that are experiencing changing client demands and realize they have to improve in this area
- Social media marketing agencies looking to step up their game and optimize their processes
- Any agency that is curious about the subject
Workers in the agency who would benefit the most are:
- Creative people (Creative directors, Art Directors, Content strategists, Video producers & editors, Graphic designers)
- Media Planners/Buyers (they’re on the first line and often communicate with creative strategists about the content they require to run ads)
- Senior roles (they often need an update and need to grasp the value of this)
- Copywriters (they’re involved in ad creation)
- Social Media Managers (they may benefit from understanding how to better align organic social media with ad creative strategy)
Alessandro Cavaliere
Alessandro has an extensive background in digital advertising and ad creative strategy. He’s responsible for managing over $15MLN/year for internationally known brands and supporting them in their advertising and creative efforts across multiple ad platforms, including Meta, Google, TikTok, Reddit, LinkedIn, Outbrain, etc.
His work spans from pure orchestration and strategic oversight of the ad campaigns to active hands-on management. This makes it possible for him to understand the specific necessities at every level, guaranteeing that the overall strategy accounts for them. Alessandro has a vast portfolio of success stories working with both B2C and B2B companies as well marketing agencies. He’s been hired and trusted by leading marketing agencies like Leviathan, Site Visibility, and Fully Vested to provide his external perspective on their advertising efforts and processes.
During the last 5 years, his core focus has been ad creatives. He researched and studied very carefully what makes a good ad creative and consequently designed a repeatable process to make creatives that convert at scale. His methodology has been highly appreciated by many content strategists as it blends the scientific approach with technical and practical necessities, making it highly effective in real-world applications. His approach considers common ad creative challenges, such as capturing people’s attention right from the start, researching winning ad creative ideas, identifying successful ad creative formats, and optimizing existing content to amplify creative output at minimum costs.
Alessandro is also very passionate about AI and the impact it’s having on the production, research as well as the delivery of ad creatives.
Leveraging these learnings, Alessandro currently supports agencies in renovating their processes and approach to advertising and creative strategy. His influence has been particularly pivotal for creative agencies as he sparked a transformative shift from traditional advertising to creating content that is in sync with today’s fast paced digital environments.
Beyond his professional life, Alessandro dedicates himself as a Mentor at leading startup communities (Founder Institute, TechItalia Lab, Founders Cafe), sharing his experience with the companies of tomorrow.
testimonials
Gian Luca Petrelli, Founder BeMyEye:
Alessandro is a digital marketing wizard. After wasting a lot of budget working with a well known advertising agency that employed a traditional and inefficient approach, I luckily met Alessandro who completely changed the approach obtaining amazing results. I really recommend working with him!
Stela Aleksieva, Founder BeeHype:
Alessandro is a very experienced marketer with loads of practical knowledge about Digital Marketing, Social Media Ads, and CRO. He’s very easy to work with and always has great advice on how to tackle challenges in marketing. I really enjoy our brainstorming sessions where we look for possible reasons why my ad campaigns are not working and how to troubleshoot them. He always has great solutions which have worked very well for my business. He’s also very organised and really puts his heart into what he’s doing.
Giacomo de Luca, Founder of Biebol:
Alessandro has played a crucial role in the development of our marketing. He provided us with essential advice on creating our own marketing strategy, and the Buyer Personas analysis he performed for us turned out to be so helpful to classify and contact our first few customers. Alessandro is competent, professional, and super helpful. We’d highly recommend him as a consultant!
please note
For any programs delivered in person, the provider’s travel and other ‘out of pocket’ costs will be additional to the program fee and will be advised by the program provider in advance, depending on time and distances involved. This will not apply to online programs.
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