• Where: Online
  • Frequency: Series
  • Duration: 5 hours per module
  • Type of participants:  Single agency plus clients
  • Experience level of participants: All experience levels welcome
  • No. of participants: 25
  • Price: GBP £3,300 per module

what will you learn

“Creative Fitness” is aimed at assisting marketers to improve their advertising skills and enhance their dealings with their agencies: ultimately through upweighting their level of creative literacy in an engaging and interactive course. The programme has been developed with senior executive level expertise from both sides of the Agency/Client relationship. Agencies can do it together with their clients, or recommend it to them.

Delegates attending the workshops will:

  • Gain a common understanding of what constitutes “creative” advertising;
  • Learn about the link between creativity and business effectiveness;
  • Understand how an agency operates and how best to work with them to get the best possible work from them;
  • Develop a series of tools to assist in the effective functioning of their advertising role;
  • Learn how to develop powerful consumer insights and how to use them;
  • Learn about the importance of writing excellent, inspiring creative briefs;
  • Learn how to evaluate creative and give constructive feedback;
  • Distinguish between ideas and executions and how to write ideas for strategic longevity;
  • Learn about the inputs to communication strategy;
  • Gain a higher level of confidence in marketing communications.

Workshop 1: Exceptional Brief Writing
Workshop 2: Develop transformative insights
Workshop 3: Communication Strategy
Workshop 4: Creative Process & how to evaluate ads
Workshop 5: Manage agencies for better output
Workshop 6: Optimising the production process
Workshop 7: Media Strategy and Planning
Workshop 8: Digital and online essentials

More info on each module is available.

 

who should attend

Marketers – from brand manager upwards, and their agency counterparts

 

Gillian Rightford

Gillian’s CV is a mix of marketing, strategy, advertising, teaching and leadership. After working in marketing strategy, and with experience in above and below-the-line agencies, she founded and ran a full-service agency, Hercules/DMB&B, and then became Group Managing Director of Lowe Bull in South Africa.

She started her consultancy and training business, Adtherapy, in 2007, to help marketers and agencies optimise the quality of their communication outputs, through improved strategic thinking skills, structures, processes, strategic thinking, and relationships. Adtherapy’s tried and tested processes have successfully unlocked growth and performance in both corporate and agency teams. Adtherapy provides a range of services from strategic consulting and coaching; to relationship alignments, and ways of working; to capability building in marketing and communication skills, to coaching.

She is a lecturer at various ad schools and universities and a public speaker on various aspects of marketing, strategy, creative, integrated communication, and reputational risk and is regularly consulted globally as a SA expert in marketing communication.

 

testimonials

CMO of a major bank: “The creative intervention delivered by Adtherapy is a positively disruptive approach –thus enriching the creative development and evaluation process. As a consequence, it sets the groundwork for creative work in the future that is insight-rich and relevant to defined targets.”

Brand Manager, CPG company: “I feel such a sense of relief. I’ve never really known how to do this.”

Marketing manager, retailer: “I wish I’d known this years ago.”

Brand Manager, Telco: “It’s made me see the world through new eyes.”

 

other programmes offered by this provider

Account Leadership Programme

 

please note

For any programs delivered in person, the provider’s travel and other ‘out of pocket’ costs will be additional to the program fee and will be advised by the program provider in advance, depending on time and distances involved. This will not apply to online programs.

iframe style=”height: 1000px; width: 99%; border: none;” src=”https://forms.zohopublic.eu/thenetworkone/form/LearningandDevelopment/formperma/VWeFlxLOaxCSP9yaWgouEHkWnEAPrxDiV1TjnnQpw44″ frameborder=”0″ aria-label=”Learning and Development registration form”>