- Where: Online
- Frequency: Series
- Duration: 1 hour
- Type of participants: Single agency or multiple agencies together
- Experience level of participants: All experience levels welcome
- No. of participants: 10-15
- Price: USD $ 1,500
what will you learn
The Money Wheel® focuses on the numerous pricing models used by agencies around the world.
Curated for all types of agencies providing an introduction to how we price our services, via a variety of compensation pricing models.
Your pricing policy outlines how your agency will be compensated.
Successful agencies have clear guidelines which explain how they set their prices, and their staff are aligned and easily able to articulate them.
It should however be noted that there is no law, nor ethical imperative that says you must charge two clients the exact same amount for the same type of service/deliverable. Because: your service delivery is rarely identical each time, and the value perceived by respective clients will always be different.
The Money Wheel® starts with a debate about hourly rates, followed by project versus retainer price differentiators, markups and margins, through to concept fees for intellectual property, and a number of other models.
Every client is different, and similar to creating bespoke proposals, creating a fair and equitable remuneration agreement which suits your client will form the basis of a long and mutually rewarding business partnership.
who should attend
Katheryn Williams
Kathryn is the go-to finance authority for peak industry bodies and creative agencies.
An international financial and business consultant, mentor, workshop facilitator Master of Ceremonies and keynote speaker – Kathryn liaises closely with industry councils, as an Advertising and Design Effectiveness judge, benchmark studies consultant and results presenter.
Whilst working in the field globally with a multitude of agencies, Kathryn has deep expertise as to how the industry is really performing, accumulating a volume of experiences.
Kathryn delivers evidence-based, academically-rooted, value based pricing and core agency financial education through her signature keynotes, workshops, online courses, local and international conference sessions – including: The Money Wheel®; Show Me The Money® and How To Sell Your Ideas™ .
Fascinated by the rise of the knowledge economy, and the value of ideas in the creative sector – Kathryn is pioneering in the field of intellectual property and intangible assets, her global research has led her to complete the Harvard University Intellectual Property course, and author How To Sell Your Ideas™
Kathryn is an articulate and vibrant speaker passionate about the commercialisation of creative ideas, her audience leave feeling inspired, enlightened and enabled to commercialise valuable teachings and techniques.
testimonials
Really enjoyed Kathryn’s session and discovered “nuggets of gold” that would be immediately implemented in the business. I’m looking forward to working with Kathryn in the future – Managing Director, Advertising Agency
Kathryn’s workshop was a fantastic event. I never thought I’d enjoy 4 hours of talking about finance so much! – Director of Operations & Brand Management, Creative Agency
I caught up with my team after one of Kathryn’s workshops and the feedback was overwhelmingly positive…to the point where one Account Manager confessed to a business crush on her! We have since implemented a number of Kathryn’s recommendations, and hopefully we’ll be seeing the benefits in no time – Managing Director, Marketing Agency
Kathryn got my team thinking about the business of advertising, not just getting the work done – outstanding! – Managing Director, Advertising Agency
I have always found finance confusing, but “Show Me The Money” has made it all very clear and straightforward – Account Manager, Public Relations Agency
Kathryn’s workshop provided us practical industry intelligence that improved our bottom line. Her financial expertise provided answers to our questions and input on our strategic view of the financial management of the agency – General Manager, Advertising Agency
other programmes offered by this provider
Show Me The Money®
The Value Pricing Wheel®
Sell Your Ideas™
Profit Guaranteed Budgets
Rate Card – composition and negotiation strategies
please note
For any programs delivered in person, the provider’s travel and other ‘out of pocket’ costs will be additional to the program fee and will be advised by the program provider in advance, depending on time and distances involved. This will not apply to online programs.
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