Where: online or in person
Frequency: single session
Duration: 2.5 hours
Type of participants: Single agency, single agency plus clients or multiple agencies together
Experience level of participants: All experience levels welcome
Price: USD$ 1,500
what will you learn
There is no doubt that podcasting is in the ascendancy, and as an agency, you may already be producing a series of you own, are at the early stages of planning one, or perhaps haven’t even considered it.
Either way, we hope this session will get you to look at B2B podcasting in a different light.
Some agencies may launch a podcast to raise the profile of their Founder, CEO or the wider team. Alternatively, it could be used to support a PR campaign of your own or your clients, add value to an existing sponsorship of an event you are attending, or bring a report, white paper or e-book to life. But crucially, it can also directly add to your bottom line.
Russell talks from experience. It’s how he has won global clients of his own, and how he effectively works for agency clients and brands too.
This session will look at measuring the success of your podcast, not from how many plays or subscribers you have, or whether you get listed on Apple’s podcast chart, but instead, by the relationships you build at c-level from companies you want to engage with and the new business you generate by using podcasting as an effective account-based marketing tool.
This is not a session on teaching you how to produce a podcast, but instead, how to ensure you are aligning the podcast to your business objectives. Russell will therefore share some information on who is listening, when and for how long, and talk through the various formats you can consider, but most importantly, he will share case studies of how podcasting can be used to engage with the c-suite and generate new business opportunities.
who should attend
Russel Goldsmith
Russell Goldsmith is Founder of Audere Communications. Audere’s focus is on producing high-quality, targeted podcasts for B2B communications. Russell also presents the award winning c-suite podcast where he has recorded over 180 episodes, capturing conversations with an incredibly broad range of leaders and thinkers in industry. Current clients include SAP, Freshfields, London Stock Exchange Group, Merck and Octopus Energy amongst others. Russell also runs workshops on a number of aspects about creating engaging audio and video content and is a PRCA approved trainer.
testimonials
“It’s been an absolute pleasure to work with Audere at two events, where we partnered with their c-suite podcast, recording the show on our booth at Money20/20 Europe, Amsterdam and then again at Money20/20 USA in Las Vegas. Ahead of both events, we highlighted the keynote speakers and senior executives who were attending the conferences, that we were keen to engage with. Audere then set about inviting them to record an interview for the podcast. The activity generated huge buzz and excitement on our booth, enhancing our presence there, created fantastic podcast and video content for social media, and crucially set up opportunities with prospects and potential partners for our team to follow up on post event. Audere were very professional to work with and in fact, over serviced on what was promised in the original proposal and I’d highly recommend them to help add value to your investment at an event that you are exhibiting at or sponsoring.”
Miranda McLean
Global Head of Executive Communications and ESG, Banking Circle Group
please note
For any programs delivered in person, the provider’s travel and other ‘out of pocket’ costs will be additional to the program fee and will be advised by the program provider in advance, depending on time and distances involved. This will not apply to online programs.
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