cracking the codes of creativity and innovation

• Where: In person or online
• Frequency: Single session
• Duration: 2 days in-person – 2 X 8h on-site sessions, or 14 hours online, typically divided into 4X 3.5 h sessions
• Type of participants:  Single agency, single agency plus clients or multiple agencies together
• Experience level of participants: All levels welcome
• No. of participants: Ideally 20-30
• Price:  USD$ 10,000

what will you learn

It is believed that great creative ideas are those who break existing thinking rules. Yet, if looked through a different perspective one may reveal that even behind the most creative ideas there are some hidden codes which, when mastered, can give your team a leap forward in creating highly new disruptive ideas.

This program examines, analyses and presents some of the most creative, effective & innovative recent award-winning ideas and campaigns and identifies the recurring thinking patterns behind the campaign ideas. Based on these patterns, it then offers structured and practical thinking tools for developing innovative, breakthrough, original ideas.

The tools are then implemented by participants on current agency /client briefs and tasks.

Each program is a bespoke, tailor-made program build to help the agency team to create more creative, more inventive and more effective ideas and campaigns, while working on the specific real time briefs and challenges of their clients.

Before each training program, we receive and learn the current briefs and challenges of the agency and its clients. We learn and understand the specific constraints, challenges and creation fields of the agency-client creations, as well as the creative work that the agency is proud of creating until now.

Based on these, we select the most relevant creative and inventive Mindscapes thinking tools that we believe will help the agency team in cracking their briefs and challenges. We also select and prepare the most relevant creative case studies that we believe will inspire the team in learning and applying the new thinking tools we will present in the training.

Why Mindscapes?

• A proven record of training and helping over 5,200 advertising & communication
professionals worldwide create more creative and more effective ideas and campaigns.
• 49 Cannes Lions, 3 Grand Prix won by agencies using our thinking tools
• +200 awards won globally by agencies using our thinking tools
• Mindscapes is the most frequent providers of creativity workshops at Cannes Lions
• +70% of our business comes from recurring clients (agencies) and WOM.
• Active In 35 Markets Worldwide

If you wish to learn more about a Mindscapes training program, call us for a free one-hour video call in which we will present the program, methodology and a sample of our thinking tools and learn from you about your goals, expectations and objectives.

Program content

This program examines the most creative, effective & innovative award-winning campaigns and identifies the recurring thinking patterns behind the campaign ideas. Based on these patterns, it then offers structured and practical thinking tools for developing innovative, breakthrough, original ideas.

The tools are then implemented by participants on current agency /client briefs and tasks.

The take-home value for the team and for participants:

• Acquire practical thinking tools to extend and boost one’s abilities to create more creative, inventive and disruptive new concepts, ideas and campaigns.
• Learn a new process that inspires and fosters creativity, and at the same time, gives a clear direction for developing effective new ideas.
• Create a structured process for stimulating new ideas by practical thinking tools enabling creators to direct their minds and imagination in clear directions, which prove to be highly fertile with new creative opportunities.
Topics:
• How to break perceptional and structural fixedness by dividing a system, e.g. the product/ service/ media/ comm. Platform, into components or by creating new connections between variables of systems, so as to create new and unexpected experiences for people, experiences where the brand and its story is part of the experience.
• How to ‘steal’ functions from existing resources in order to deliver the brand idea in a surprising and disruptive manner while making life easier for consumers.
• How to disrupt functional fixedness by breaking a system into components and imagining the creative potential of using components in an unexpected alternative system.
• How to innovate by removing an essential component of the system e.g., the product, service, medium etc., rather than by adding a new feature, or by sabotaging an essential component or function of the system; thus, provoking huge attention and awareness to the core message of the brand.
• How to use problems, weaknesses and challenges and embrace them as new creative opportunities rather than fearing them as threats.
• How to translate storytelling into “storyteching” which delivers real value to consumers.
• How to combine fun & functionality in a smart efficient manner.

who should attend

Yonathan Dominitz

Founder of Mindscapes, a trainer and a leader of creativity and innovation boosting projects for ad agencies and brands. 49 Cannes Lions, including 3 Grand Prix, won by Mindscapes trained agencies and brands, using Mindscapes creative thinking tools. Yonathan has personally conducted projects in numerous companies and leading global advertising agencies. Mindscapes is active in more than 35 markets worldwide (North and Latin America, Europe, Asia Pacific). Among Mindscapes clients are: BBDO, Dentsu, McCann, Leo Burnett, DDB, VMLY&R, Cheil WW, Isobar, Google, Baidu, Coca Cola, Mondelez, Pepsico, Samsung, Vodafone, Carlsberg, Vodafone, Swedbank, TV2 Denmark and Telenor.

testimonials

Jane Lin-Baden- CEO, Isobar APAC
“The training from Mindscapes is eye opening. It’s inspirational and practical. It’s a discipline on “how to think”, a tool to identify and grow interesting ideas. As a business lead, I use the tools to structure my thoughts and connect seemingly unrelated concepts to come up with interesting narratives and applications. It’s a liberating experience. I highly recommend this program to companies which value good ideas and believe good ideas can come from anyone.”

Tom Hidvegy- Creative Strategist, Creative Excellence Marketing Manager, Coca-Cola Central Eastern Europe
“In short, Mindscapes is mind-blowing, bringing logic to the magic for creative and marketing professionals. For me learning about techniques and thinking patterns is a must, creativity and communication is a soft science by default but Mindscapes can teach you how to harden it and use patterns and discover interdependent elements. The world simply needs more of Mindscapes.”

Matsumura- Creative Director, Beacon Communications Leo Burnett Tokyo
“It was the best and the most inspiring training I have ever attended. Thank you.”

Brendan Hoffmann- Executive Creative Director, Joe Public United, South Africa
“As creative professionals we spend so much time thinking conceptually but seldom spend time thinking about the way we think. Mindscapes disrupts the belief that ideation should be purely intuitive by giving focused and practical tools, with tons of successful campaigns to back them up. Best of all, we found that whether you’ve been thinking conceptually for a long time or you’re new to the game, Mindscapes benefits you equally well.”

other programmes offered by this provider

please note

For any programs delivered in person, the provider’s travel and other ‘out of pocket’ costs will be additional to the program fee and will be advised by the program provider in advance, depending on time and distances involved. This will not apply to online programs.

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