thenetworkone learning and development

Every marketing and communications agency is a “people business.” More than half your income goes to paying your people.

Your agency’s success depends on their performance. And even more, on YOUR performance, if you are an agency leader.

If you worked for a large corporate holding company, you would get – at least in theory – a centrally managed career development programme, teaching you and colleagues at every level the technical knowledge, current ways of thinking and the people skills you need to succeed.

If you work for an independent agency – you don’t.

Of course, you have other benefits. You learn a broader range of skills, and you certainly learn to be faster, more agile, more able to think on your feet than your peers at Omnicom, Publicis, WPP and the rest.

But however smart we are: we can always learn from other people. In our own cities and countries, and around the world. And we need to.

 

what makes thenetworkone service unique?

The core of our business is recommending and introducing independent agencies to clients – and partner agencies to new agencies – according to their individual needs. We are not a SaaS platform, or a Directory.

We offer a curated recommendation of best-in-class solutions and services providers, from people we know personally.

We are taking the same approach to coaches, trainers and consultants. We will have a small range of (in our experience) uniquely qualified people and consultancies with the skills and character that are right for you.

how to use the service

On this site, you will find a small list of the people who have most impressed us, in their ability to work productively and empathetically with independent agency leaders and their teams. (The list will grow: but it will never become huge. Think Michelin Guide or Conde Nast Traveller, not TikTok or Tripadvisor.)

Browse through the list to find individuals and small consultancies who provide the programs that you most need: offline or online, as single sessions or as a series, depending on the content. You’ll also find the cost of each program. It’s important to note that each program featured is self-contained and will provide the deliverable you are looking for, within the time and cost stated; although all the providers can offer additional consultancy, customised around your needs, as a follow-up.

we have five basic headings:

BUSINESS CONSULTANCY: how to achieve sustainable growth in revenue and profit, increasing your income and the value of your agency
CLIENT RELATIONSHIPS: how to raise your new business strike rate, improve retention and increase revenue per client
PERSONAL DEVELOPMENT: how to develop your own professional and leadership skills, and build those of your team – in a rewarding and collaborative environment
ENGAGING WITH THE OUTSIDE WORLD: developing a global perspective on cultural, economic and social developments, while acquiring technical knowledge and capabilities
CREATIVITY: inspirational ways to develop innovative, effective and (sometimes) award-winning work that clients will really appreciate.